Season 1

Play Trailer

An Original Series

Behind every great brand is a great story. And behind every great story is a person in pursuit of a vision. This episodic series focuses on the personal stories behind iconic Tennessee brands and examines the influence of their craft.

Close
Close
Episode 1

Jack Daniel Distillery

Explore
Episode

The story behind the first new recipe from the Jack Daniel Distillery in 150 years.

Join master distiller Jeff Arnett, the seventh person to hold the position of master distiller at Jack Daniel's since its founding in 1866, as he takes us through the launch of Jack Daniel's Rye.

Episode 2

Lodge Cast Iron

Explore
Episode

An icon of Southern heritage and food tradition.

It’s taken five generations of Joseph Lodge’s family operation to help usher cast iron cookware into an era of culinary couture.

Episode 3

United Record Pressing

Explore
Episode

Take a spin with the company responsible for one-in-three of the records in the world.


Go behind-the-scenes with CEO Mark Michaels as he walks us through the vinyl record production process, from its sonic recording start to final shrink-wrap finish.

Episode 4

Barrett Firearms

Explore
Episode

They made history once before. Will they do it again?

Learn how a photographer turned engineer created one of the biggest innovations in weapons technology within the last 50 years. Now his son looks to continue the tradition.

Episode 5

Prophetik Clothing

Explore
Episode

Substance and style. The pursuit of an artful and better way.

In this episode, style meets substance, sustainability and showcases one man’s mission to make fashion eco-friendly once again.

Episode 6

Saint Blues Guitar

Explore
Episode

Follow the rebirth of a legendary brand in an iconic city.

Forty years after helping Elvis make musical history, learn how a band of craftsman continue to influence acoustics and empower musicians with their commitment to quality.

Loading