Behind every great brand is a great story. And behind every great story is a person in pursuit of a vision. This episodic series focuses on the personal stories behind iconic Tennessee brands and examines the influence of their craft.
Join master distiller Jeff Arnett, the seventh person to hold the position of master distiller at Jack Daniel's since its founding in 1866, as he takes us through the launch of Jack Daniel's Rye.
It's taken five generations of Joseph Lodge's family operation to help usher cast iron cookware into an era of culinary couture.
Go behind-the-scenes with CEO Mark Michaels as he walks us through the vinyl record production process, from its sonic recording start to final shrink-wrap finish.
Learn how a photographer turned engineer created one of the biggest innovations in weapons technology within the last 50 years. Now his son looks to continue the tradition.
In this episode, style meets substance, sustainability and showcases one man's mission to make fashion eco-friendly once again.
Forty years after helping Elvis make musical history, learn how a band of craftsman continue to influence acoustics and empower musicians with their commitment to quality.
