About
About
A State of Craft
BEHIND EVERY GREAT BRAND IS A GREAT STORY. AND BEHIND EVERY GREAT STORY IS A PERSON IN PURSUIT OF A VISION.
About
RELENTLESS CRAFT. TIMELESS INNOVATION.

About Remastered

Remastered highlights Tennessee brands and their global significance through the eyes of key stakeholders and influencers. Each episode focuses on the personal narratives behind these brands and examines the cultural influences that drive their craft.

The first season of Remastered features six iconic brands: Jack Daniel Distillery, Barrett Firearms, Saint Blues Guitars, Prophetik Clothing, United Record Pressing, and Lodge Cast Iron.

All with deep, Tennessean origins, these six brands aim to show an authentic look into their companies and how they stick to their guns in an ever-changing world. From fashion to cookware to music, these brands embody what Tennessee brings to the world stage, not just in completion but in craft. With an eye for detail and a heart for doing things “the right way,” these timeless companies are anything but old-fashioned.

The first season was shot over the course of 2017 but the concept originated in prior years within the Tennessee Economic & Community Development department and in collaboration with Tennessee-based agency, Designsensory. The cornerstone question driving the content is a cultural one: what about Tennessee gives rise to the multitude of iconic brands, craftspeople and legendary characters for which we are known.

Made Possible By

TENNESSEE DEPARTMENT OF ECONOMIC AND COMMUNITY DEVELOPMENT + DESIGNSENSORY + POPFIZZ

In true Team Tennessee fashion, we wanted to continue to stay ahead of industry trends as we establish new standards for outreach. This series represents a groundbreaking approach to showcasing culture that will establish a new level of creativity for economic and workforce development.

Remastered showcases our state's unbridled spirit to create the very best, by highlighting the very best that Tennessee has to offer—our people, our brands, our quality of life.

Pop Fizz
Designsensory
TNECD
TNECD
Designsensory
Pop Fizz
About
Get Inspired

WHERE TO WATCH

Jack Daniel Distillery
RFD-TV, Wednesday July 11, 8/7 p.m. CT
RFD-TV, Wednesday August 22, 8/7c p.m. CT
YouTube, Watch the Short

Lodge Cast Iron
RFD-TV, Wednesday July 18, 8/7c p.m. CT
RFD-TV, Wednesday August 29, 8/7c p.m. CT
YouTube, Watch the Short

United Record Pressing
RFD-TV, Wednesday July 25, 8/7c p.m. CT
RFD-TV, Wednesday September 5, 8/7c p.m. CT
YouTube, Watch the Short

Barrett Firearms
RFD-TV, Wednesday August 1, 8/7 p.m. CT
RFD-TV, Wednesday September 12, 8/7c p.m. CT
YouTube, Watch the Short

Prophetik
RFD-TV, Wednesday August 8, 8/7c p.m. CT
RFD-TV, Wednesday September 19, 8/7c p.m. CT
YouTube, Watch the Short

Saint Blues Guitar
RFD-TV, Wednesday August 15, 8/7c p.m. CT
RFD-TV, Wednesday September 26, 8/7c p.m. CT
YouTube, Watch the Short

About
A State of Craft

THE CREATIVE TEAM

Designsensory logo

Justin Lane
Director of Marketing, TNECD

As an award-winning brand strategist, Justin’s leadership has driven marketing and advertising initiatives for global brands and national organizations alike, including Under Armour, U.S. Department of Defense, Tennessee Entertainment Commission and Kimber. 

 

Jennifer McEachern
Director of Communications, TNECD

A member of the TNECD team for more than a decade, Jennifer is responsible for leading the department’s communications and content strategy. She is part of an award-winning team that has assisted in the recruitment of leading global companies, which have created thousands of jobs in Tennessee.

Joseph Nother
Executive Producer and Show Creator, Designsensory

Joseph is an award-winning creative director, executive producer and ad man. He is the cofounder of Designsensory and PopFizz. For two decades he has led teams that solve complex challenges with thoughtful strategy, design, storytelling and technology. Learn more about Joseph »

 

Taylor Walters
Executive Producer, Designsensory

Taylor has worked on a dozen full-length feature films and over 600 national commercial broadcast productions, including Diet Coke, NFL, Duracell, UPS, Jack Daniels and Vogue. She is a three-time Emmy award-winning producer.

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