A rare look at the craftspeople behind the most popular whiskies in the world
Few know the story behind the bottle. Remove the cap and take a sip of Old No. 7, Gentleman Jack or the new No. 7 Rye whiskey and you will be tasting history. The oak and mellow notes whisper of a complex process that blends the pursuit of human hands and earthly elements into the iconic whisky known simply around the world as “Jack.”
At the Jack Daniel Distillery, fathers work alongside sons, mothers alongside daughters, jobs are passed down like heirlooms, and every day, every drop of Jack Daniel’s is distilled on site, helping to share the story of a Southern town with the world.
Descend on the small town of Lynchburg, Tennessee, where every single Jack Daniel’s product starts, and get unprecedented access to the Jack Daniel Distillery and the proud people that stand behind the product.